Intercept surveys

A consumer intercept survey is currently underway in the Ravinia Business District and will continue through June 27. More than a dozen neighbors and community members have volunteered to distribute the intercept survey. So, if you see a familiar face standing on the sidewalk with a clipboard, you'll know what they are up to. The surveyors are gathering a random sample of shoppers and commuters by surveying at various times of day and days of the week. The data collected will identify why current customers come to the district, where they live and work, and where they go for other kinds of goods, services, dining and entertainment.

Some blog readers have asked about funding for the Ravinia Market Study. It is funded by a "Tax Increment Finance" district (not City general funds) that applies only to the commercial properties in Ravinia. Ravinia was designated a TIF district in 2005. TIF is a tool for funding revitalization that has been around for about 50 years and is used in 49 states.